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Cool Stuff Week of July 31st, 2017

By August 4, 2017 One Comment

Best Brunch in Nevada: DW Bistro

This is a quote from 1897. It is timeless advice from Santiago Ramón y Cajal (May 1, 1852–October 17, 1934) that he addresses in his 1897 book, “Advice for a Young Investigator.” —“Hypotheses come and go but data remains. Theories desert us, while data defends us. They are our true resources, our real estate, and our best pedigree. In the eternal shifting of things, only they will save us from the ravages of time and from the forgetfulness or injustice of men.”

This article on “What Makes Things Cool”: “Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory “Most Advanced Yet Acceptable”, or MAYA. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.”

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